About Us

BTY Cosmetics is your trusted partner in unlocking the beauty potential of your skin.

Our founder, Rachel McCully, shares your love for all things beauty. But she’s been there too - influenced into buying products that weren’t quite right for her skin.

That’s why, in 2016 BTY was born out of education and expertise. We are a destination for accessible beauty solutions that deliver real results.

OUR MISSION

We believe that skincare is the foundation of flawless makeup, which is why we offer a curated selection of skincare essentials, makeup brushes, and beauty accessories designed to prepare your skin for a seamless makeup application.

With personalized solutions and expert guidance, we want you to embrace your unique beauty confidently and effortlessly.

OUR VISION

At BTY, we see a future where skincare and makeup merge seamlessly. Our aim is to become the destination for accessible beauty solutions that prioritize skin health and enhancement. We aim to change the way women approach their skincare and makeup routines through education, not influence.

OUR VALUES

Authenticity: We create a space where you can feel confident in what you’re putting on your skin. We are honest and open so you can trust us to always keep it real, from our ingredients to our conversations.

Genuine Care: Your skin deserves the best, which is why we meticulously select only the highest quality ingredients, ensuring that our products are free from anything harsh or harmful. With us, you can trust that what you're putting on your skin is safe, gentle, and truly beneficial.

Innovation: We're constantly on the lookout for new ways to make your skincare routine even better. Our goal is simple: products that work, period. We're here to bring you real results you can see and feel, because you deserve nothing less.

Education: We understand that everyone’s skincare needs are unique. That's why we offer personalized solutions and expert guidance through BTYou. With our knowledge and support, achieving your skincare and makeup goals becomes a seamless and enjoyable experience.